Come to the BioHub. This Kat has never been to a BioHub; indeed, until last night be had never even seen the word. However, he has discovered a good way of getting into one. There's an IP seminar & networking event coming up on 30 September 2014 at the BioHub at Alderley Park, Cheshire. It's masterminded by Appleyard Lees and this Kat has a feeling that former guest Kat Robert Cumming has had something to do with it. The star attraction is Judge Richard Hacon, who was appointed as specialist circuit judge of the Intellectual Property Enterprise Court (IPEC) for England and Wales when most of us were sharpening our
|Now here's a brand|
name that summarises
this Kat's sentiment ...
"Our view of the situation is that with over 50,000 applications expected for .LONDON domain names in the pre-launch period alone, the domain will quickly reach critical mass and be a familiar sight online and potentially a valuable domain suffix for brands. Furthermore, with this volume of applications there will be many that are for trade marks in the offline world. These will include registrations of descriptive dictionary words, trade marks in different sectors, trade marks used by brand interest groups, fan sites and gripe sites; as well as some trade marks registered for cybersquatting".While his memory is good enough to recall the days when the choice of top-level domain was really quite important, it's not good enough to recall the last time he actually typed a whole domain name into his browser, or even paid attention to the top-level domain: his habits are determined by long familiarity with the advantages of search engines and his skill, whether intuitive or intellectual, in identifying the fastest way to find his target sites [very good, says Merpel, but you still can't find your way round the OHIM and EPO websites ...]. Are .LONDON and its equivalents really important any more? Or has the time of the prestigious or catchy domain name come and gone? Do tell us what you think.