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Nedim Malovic |
YouTube
to litigate copyright infringement/fair use actions on behalf of users harassed by subject to inappropriate DMCA takedown requests?
This is
apparently what is going to happen soon, as IP enthusiast Nedim Malovic (Stockholm University)
explains.
Here’s
what Nedim writes:
“Over
the past few days there have been interesting copyright-related developments
taking place in the YouTube world. In particular, Google Director of Copyright,
Fred von Lohmann, wrote a post
published on the Google Public Policy Blog, in which he announced that YouTube will
now take action to defend (in court if necessary) what he called “some of the best examples of fair use on YouTube”.
Developed
via case law, the fair use
doctrine is enshrined in §107 of the US
Copyright Act, and provides that:
“the fair use of a copyrighted work, including such use by reproduction
in copies or phonorecords or by any other means specified by that section, for
purposes such as criticism, comment, news reporting, teaching (including
multiple copies for classroom use), scholarship, or research, is not an
infringement of copyright. In determining whether the use made of a work in any
particular case is a fair use the factors to be considered shall include—
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Fred von Lohmann |
(1) the purpose and character of the use [with a
relevant consideration being whether the use at hand is transformative],
including whether such use is of a commercial nature or is for nonprofit
educational purposes;
(2) the nature of the copyrighted work;
(3) the amount and substantiality of the portion used
in relation to the copyrighted work as a whole; and
(4) the effect of the use upon the potential market
for or value of the copyrighted work.
The fact
that a work is unpublished shall not itself bar a finding of fair use if such
finding is made upon consideration of all the above factors.”
Besides
the possibilities offered by joining the ContentID
programme developed by YouTube itself, similarly to other Google products relevant
rightholders can seek removal of content from YouTube on copyright grounds by
submitting a DMCA takedown
request [if
one takes a look at the Google
Transparency Report, the numbers are impressive: overall Google appears to receive
approximately 1,500 takedown requests each and every minute].
According
to Mr von Lohmann, in some instances DMCA takedown requests have been
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YouTube feline sensation |
submitted
in relation to videos that made use of existing content in new and
transformative ways, and amounted for instance to a parody or critique. In
other words, these requests related to videos that were protected as fair use
under §107.
Google’s
announcement that it will defend content uploaded onto YouTube by users/creators
is rooted within the idea that “creators
can be intimidated by the DMCA’s counter
notification process, and the potential for litigation that comes with it
... In addition to protecting the individual creator, this program could, over
time, create a “demo reel” that will help the YouTube community and copyright
owners alike better understand what fair use looks like online and develop best
practices as a community.”
In any
case, the territorial scope of Google’s initiative will be limited to the US. It
will be interesting to see when – and perhaps even more relevant: how
frequently – Google takes action to defend its user’s rights under §107.”
It's an interesting and very welcome development, but as I noted on my own blog, I suspect Google aren't being entirely altruistic. There are thousands of YouTube channels/users who are making a living by re-purposing 3rd party content, with someone like Pewdiepie being arguably the most well-known (and probably the most well-rewarded: his rumoured earnings are reportedly around $1M p/a).
ReplyDeleteThe old no-questions-asked takedown regime no doubt catches a great deal of clearly infringing content, but no doubt also catches a great deal of 'honest' content that could be legitimately defended under 'fair use'. Taking this content down and forcing the user to defend it (innocent until proven gulty) probably hits Google's ad revenue reasonably hard.
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