The final session of AIPPI Israel's "From IP to NP" conference programme today offered three parallel sessions:
1 (for senior management) The Role of Trade Marks in New Businesses of the 21st Century
2 (also for senior management) Stakeholders & Entrepreneurs: IP in the Digital Age
3 (for legal professionals) Business and Taxation Aspects of IPAgain, this Kat opted for session 1, convened by Nachman Cohen Zedek, Senior Partner, Pearl Cohen Zedek Latzer Baratz (PCZLB), together with Ellen B. Shankman (of the eponymous Ellen B. Shankman & Associates).
"vafel or bafel?" campaign in order to establish rights in the generic term "vafel" ('wafer') for a generic term; in the third involved a competition with a 50,000 NIS prize, which was somewhat lost on this Kat but which he hopes someone will explain to him in days to come.
After offering a facts-and-figures survey of the social media, Verena reminded us that, while the internet is global in its reach, there is no global internet law. Brand owners who use the social media for marketing and allow third party comments and content are however generally responsible for that content. A brand strategy, monitoring and enforcement plan is essential whether a brand-owning business is active on the social media or not: such a business should provide user guidelines too. Third party content can be monitored ahead of its being hosted, or may need to be swiftly removed.
|A good place for a spot|
of discreet priority filing
At this point Verena observed that it's not just a question of trade marks becoming property rights -- trade marks and indeed trade mark applications are actual property rights that are respected as human rights legislation.