Passionate about IP! Since June 2003 the IPKat has covered copyright, patent, trade mark, designs, info-tech and confidentiality issues from a mainly UK and European perspective. Read, post comments and participate!

The team is Eleonora Rosati, Annsley Merelle Ward and Merpel. E-mail the Kats here!

The team is joined by GuestKats Kevin Bercimuelle-Chamot, Jocelyn Bosse, Alessandro Cerri, Anastasiia Kyrylenko, Marcel Pemsel and Anna Maria Stein.

SpecialKats: Verónica Rodríguez Arguijo (TechieKat), Rose Hughes (PatKat) and Chijioke Okorie (Africa Correspondent).

InternKats: Asude Sena Moya and Söğüt Atilla.
Home / Jeremy Phillips / CONSEQUENCE OF A STRANGE NAME

CONSEQUENCE OF A STRANGE NAME

-

It has become fashionable for businesses to jettison long, formal descriptive names like "Associated Ballbearings Limited" or "Consolidated Cardboard Company" and replace them with short, zappy, memorable tags like Sony, Virgin, Nike and so on. But the pursuit of brevity has its price. While looking (so far unsuccessfully) for a transcript of the decision of Mr Justice Pumfrey in 02 Ltd v Hutchison 3G UK Ltd, the IPKat did a Google on 02 and scored a mere 558,000,000 hits.

Slightly embarrassed postscript. When the IPKat searched under O2 with the letter "O" rather than 02 with the numeral "0", his tally of Google hits fell to a much more manageable 20,400,000.

More to the point, does anyone have a copy of 02 v Hutchison the IPKat can read, because he wants to blog it. If so, please email here and let him know.
CONSEQUENCE OF A STRANGE NAME CONSEQUENCE OF A STRANGE NAME Reviewed by Jeremy on Tuesday, November 23, 2004 Rating: 5

2 comments:

  1. AnonymousWednesday, 24 November 2004 at 07:46:00 GMT

    There is also the nice Google hack of searching for "http", which results in "about 1,170,000,000", with "Microsoft Corporation" at the lucky place right now.

    ReplyDelete
  2. AnonymousFriday, 4 November 2005 at 03:20:00 GMT

    the World Wide Web is home to a great number of marketing opportunities that you could avail of,

    ReplyDelete

All comments must be moderated by a member of the IPKat team before they appear on the blog. Comments will not be allowed if the contravene the IPKat policy that readers' comments should not be obscene or defamatory; they should not consist of ad hominem attacks on members of the blog team or other comment-posters and they should make a constructive contribution to the discussion of the post on which they purport to comment.

It is also the IPKat policy that comments should not be made completely anonymously, and users should use a consistent name or pseudonym (which should not itself be defamatory or obscene, or that of another real person), either in the "identity" field, or at the beginning of the comment. Current practice is to, however, allow a limited number of comments that contravene this policy, provided that the comment has a high degree of relevance and the comment chain does not become too difficult to follow.

Learn more here: http://ipkitten.blogspot.com/p/want-to-complain.html

Subscribe to: Post Comments ( Atom )
Powered by Blogger.