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Home / Jeremy Phillips / CONSEQUENCE OF A STRANGE NAME

CONSEQUENCE OF A STRANGE NAME

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It has become fashionable for businesses to jettison long, formal descriptive names like "Associated Ballbearings Limited" or "Consolidated Cardboard Company" and replace them with short, zappy, memorable tags like Sony, Virgin, Nike and so on. But the pursuit of brevity has its price. While looking (so far unsuccessfully) for a transcript of the decision of Mr Justice Pumfrey in 02 Ltd v Hutchison 3G UK Ltd, the IPKat did a Google on 02 and scored a mere 558,000,000 hits.

Slightly embarrassed postscript. When the IPKat searched under O2 with the letter "O" rather than 02 with the numeral "0", his tally of Google hits fell to a much more manageable 20,400,000.

More to the point, does anyone have a copy of 02 v Hutchison the IPKat can read, because he wants to blog it. If so, please email here and let him know.
CONSEQUENCE OF A STRANGE NAME CONSEQUENCE OF A STRANGE NAME Reviewed by Jeremy on Tuesday, November 23, 2004 Rating: 5

2 comments:

  1. AnonymousWednesday, 24 November 2004 at 07:46:00 GMT

    There is also the nice Google hack of searching for "http", which results in "about 1,170,000,000", with "Microsoft Corporation" at the lucky place right now.

    ReplyDelete
  2. AnonymousFriday, 4 November 2005 at 03:20:00 GMT

    the World Wide Web is home to a great number of marketing opportunities that you could avail of,

    ReplyDelete

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