Not under my name! Dispute over use of the acronym "DSK" for a sex club

To brighten up your rainy Thursday (in London) the IPKat reports on a quirky little “celebrity endorsement” case.
Tant pis?

Various websites, including German news site and French Paris Match (see here and here), report on a dispute over the use of the acronym “DSK”.

Former IMF chief Dominique Strauss-Kahn, often referred to as “DSK”, is trying to prevent a Belgian sex club to open under the name “DSK”.  Club owner Dominique Alderweireld (apparently also known under the name “Dodo”) is cited as having said that the name “DSKlub” was meant to be short for "Dodo's Sex Klub" and thus use of his own good name.  Mr Strauss-Kahn’s lawyers, however, are reportedly not convinced this is entirely true and are threatening legal action.  By way of background: Mr Strauss-Kahn’s glittering political career ended apruptly in 2011 following allegations that he had sexually assaulted a hotel employee in the United States (more information here).

Mr Alderweireld on the other hand appears to be delighted by this reaction and - at least according to's report - even seems to admit that he “may have thought of Mr Strauss-Kahn” when naming his new club.  In any case, the media attention was great for his business, he is quoted.  'Tant pis', Merpel muses in her rusty French....
Not under my name! Dispute over use of the acronym "DSK" for a sex club Not under my name!  Dispute over use of the acronym "DSK" for a sex club Reviewed by Birgit Clark on Thursday, May 08, 2014 Rating: 5


  1. Readers may remember the US case of Victor's Secret

    and also Sex Rod instead of Boston's Red Sox.

  2. Can DSK (in this case Dominique Strauss-Kahn) say "Streisand effect"?

  3. It must be said that Mr. Alderweireld aka "Dodo la Saumure" (Dodo the Brine) gained notoriety by providing the other DSK with multiple willing participants for what another well-known European statesman would call "bunga-bunga parties". It came as a nasty shock for Mr. Strauss-Kahn to learn that this participation had in fact been somewhat mercenary and financed by a friendly businessman. Since this brought him into some legal trouble before France's courts, and this right after escaping the US criminal justice system, it must be understandably galling for him to see Mr. Brine take further advantage of this notoriety...


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