According to French Courts, the name of a country
is like a person’s name. National governments can therefore prevent
appropriation by private entities of their country’s name, even in the absence
of a registered mark. This was the case of the French government, which
succeeded in the ‘Atout France’ decision handed down by the Court of Appeal of Paris on 22 September 2017. According to French newspapers (here), the defendants have lodged an appeal against the decision before the French Supreme Court (Cour de Cassation).
The French government (represented by the public ‘Atout
France’ [Atout
France’ is a national Economic Interest Grouping (EIG) dedicated to the
development of tourism in France] and the French Ministry of
Culture) disputed the registration by a private company of a series of marks
using the word, or words, ‘France.com’ (see below). According to French
jurisprudence, national states should be able to enjoy rights by virtue of prior
use or ‘earlier rights’ (even in the absence of registration) over marks featuring
the name of their national territory, even where suffixes such as ‘.com’ or ‘.net’ are affixed to it.
The dispute at the heart of the ‘Atout France’
decision originally involved two private companies, a US company trading as
« France.com Inc » and a Dutch company known as « Traveland
Resorts ». France.com Inc initiated legal proceedings against Traveland
Resorts following the latter’s registration for word and graphic marks
featuring the sign « France.com » (see below) at the French and
European levels. The companies subsequently settled their dispute via agreement,
which included the assignment of the marks by Traveland Resorts to France.com
Inc. The assignment was then registered by
OHIM and INPI, the French intellectual property office.
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one of the complex marks disputed by the French government |
Following the assignments, the French government initiated
legal proceedings against the US company France.com, Inc., seeking to assign the registered marks to the State of France
by virtue of the existence of an
‘earlier right’ in the word ‘France’ as per Article 711-4 of the French Intellectual Property
Code (this provision is equivalent to Article 4(b) of the 2015 Trade Mark
Directive, see here).
Both the Paris Tribunal (Tribunal de Grande
Instance) and the Paris Appeal Court (Cour d'Appel de Paris) accepted
the government’s contention that the marks and the domain name violated the
State of France’s right to its own name. The Court of Appeal stated, in ruling
in favour of the government, that
"The appellation « France »
constitutes for the French government an element of identity similar to the
patronym of a natural person ; … this term refers to the national
territory in [terms of] its economic, geographic, historic, political and
cultural identity, the appellation notably promotes the range of products and
services targeted by the registration of the marks at stake ; … the ‘.com’
suffix refers to an internet name domain extension and does not modify the [overall]
perception of the sign."
The decision of the Court of Appeal then stressed
that the risk of confusion by the public played a critical role in their conclusions:
"Considering
therefore that the wider public would identify such goods and services as
provided by the French government, or at the very least by an official
supplier/service acting with the guarantee of the French government, … the risk of confusion is further heightened
by the stylised graphic representation of the geographic borders of France as
part of the complex marks at issue;"
The Tribunal and the Court of Appeal both agreed
that the examples of ‘earlier rights’ listed under Article L 711-4 (e.g., a
protected appellation of origin, authors’ rights; or an industrial property
right ) are not exhaustive; thus, a national government may rely on this provision to defend the name
of its territory on these grounds.
The Court explained:
"Considering
that the list of earlier rights provided under Article L 711-4 of the
Intellectual Property Code is not exhaustive, the name « France »
claimed by the State of France may constitute an earlier right predating the
registration of the French marks at issue provided there is a risk of confusion in the
public’s mind"
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one of the complex marks disputed by the French government |
As a result, the Court of Appeal cancelled the French marks and assigned the
name domain « France.com » to the State of France. The Court of Appeal
also encouraged the French government to seek the cancellation of the registrations
at the European level before the EUIPO following the relevant procedure. This is because the French government had
requested the Court to issue an injunction ordering France.com Inc. to withdraw
its registration before the EUIPO. The Court of Appeal denied the request, stating simply that there “was no ground” to
order such withdrawal, and that the French government should seek to nullify the European marks directly before the EUIPO.
To date, the website ‘www.France.com’ is still live
and managed by France.com Inc., which is consistent with the fact that the US company recently lodged an appeal before French Supreme Court. The French government is yet to take actions before the EUIPO in relation the European marks. Any updates readers have on the dispute(s) are most welcome!
Procedurally, what is interesting to note is that the French government intervened in the case going on between the US and the Dutch company to claim "France.com" as part of the patrimonial property of the French Republic. (Almost like expropriation of real property).
ReplyDeleteAlso, one of the companies contended that the cause of action of the French government has prescribed since the period has lapsed long after the TM was registered with the national IP office, and thus giving the government actual notice, resulting in the use of the TM being tolerated for more than 5 years (and the domain name France.com for 21 years).
However, the French government interestingly argued that under Art L.3111-1 of the Public Property Code, "the property within the public domain are inalienable and imprescriptible" and that the TM and domain name "France.com" fall within this category.