Founded in 1887, Simpson Grierson is one of New Zealand's leading law firms, with 170 lawyers and a substantial, thriving intellectual property practice. The IPKat, who has enjoyed perusing the firm’s newsletters, has just received a copy of the first issue of its new twice-yearly magazine, Source. In appearance it’s like a glossy, upmarket lifestyle magazine, though the text is dedicated to the firm’s legal and commercial achievements in recent months. Cover girl, partner Shelley Cave, shows an elegant pair of legs. Source also boasts food and wine pages, a rare event for any law firm’s promotional issue.

The IPKat is a little surprised at the choice of the name Source. The Source, as is well known to readers of this blog, is the name of the magazine that has had a recent spat with Eminem over the distribution of some old, racist raps. Source is also the name of a leading photography magazine, a media magazine and the magazines for Queensland-based IT professionals, the Eagle Brook church and Newtonabby Council. Doubtless the firm is better equipped than most to defend itself against any charges of title-copying or confusion, but it would have been easier to use a name no-one else was using in the first place.

The Source of Wisdom? Try here, here, here, here and here

THE SOURCE 2 THE SOURCE 2 Reviewed by Jeremy on Thursday, December 25, 2003 Rating: 5

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