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Home / Branding / superbrands / Microsoft tops Superbrands survey

Microsoft tops Superbrands survey

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The IPKat has learnt from the BBC that that Microsoft has won the 12th annual top 500 Superbrands survey. The top 10 brands are:


1.Microsoft
2.Rolex
3.Google
4.British Airways
5.BBC
6.Mercedes-Benz
7.Coca-Cola
8.Lego
9.Apple
10.Encyclopaedia Britannica


The IPKat was a little puzzled to see Rolex and Mercedez-Benz in there in these credit-crunch ridden times until he read that the criteria are quality, reliability and distinction in the sense of being differentiated from competitors. Of the supermarkets, only Sainsburys makes the top 100. It seems, says the IPKat, that criteria for good branding don't always equate to profitability.
Microsoft tops Superbrands survey Microsoft tops Superbrands survey Reviewed by Anonymous on Wednesday, July 15, 2009 Rating: 5

7 comments:

  1. AnonymousWednesday, 15 July 2009 at 22:30:00 GMT+1

    Quality7 Reliability? Microsoft?

    Which one of those three words don't fit with the other two?

    Unbelievable.

    ReplyDelete
  2. AnonymousThursday, 16 July 2009 at 09:25:00 GMT+1

    That's the power of marketing for you. Style over substance wins everytime (true of pretty much all the brands there, not just MS - especially Rolex).

    ReplyDelete
  3. AnonymousThursday, 16 July 2009 at 10:02:00 GMT+1

    If you reboot your PC you will find the list in a different order.

    ReplyDelete
  4. John HaltonThursday, 16 July 2009 at 10:13:00 GMT+1

    I was surprised to see Microsoft there after I read that the criteria were "quality, reliability and distinction"...

    ;-)

    ReplyDelete
  5. AnonymousThursday, 16 July 2009 at 10:44:00 GMT+1

    BA? What planet are these people living on?

    ReplyDelete
  6. AnonymousThursday, 16 July 2009 at 14:42:00 GMT+1

    Around here Rolex is the symbol of tackiness and it doesn't help that many of these are Asian imitations, aka Lollex.

    I am no horologist but have no problems in naming several other brands that speak of quality, reliability and distinction.

    ReplyDelete
  7. AnonymousFriday, 17 July 2009 at 19:39:00 GMT+1

    Rolls Royce any1?

    ReplyDelete

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