|Tennant, but not for life:|
Doctor Who has now used
at least 11 actors
|You should never|
have tried time
The BBC was not impressed. Its guidelines state:
‘We should ensure that the BBC brand is not used to endorse outside companies or organisations. We can achieve this by ensuring commercial advertising, promotion and press releases by outside companies do not give the impression of BBC endorsement, and advertising does not “pass off” BBC programmes.’A BBC spokesperson is quoted in many media sources as saying: ‘Virgin did not run this advert past us and, if they had, it probably would have been turned down.’ A Virgin Media spokeslady emphasised that that the advert was less about Dr Who and more to do with Branson’s well known interest in exploration and travel. She is quoted in many media outlets as adding:
Merpel has read in several places that today Virgin Media has agreed to stop showing the advert. A joint statement from Virgin Media and BBC Worldwide is reported as stating:
‘Our new campaign explores some of the benefits of Virgin Media TiVo, including the ability to search for your favourite actor and discover TV programmes, films and YouTube content available live, on demand and as catch-up TV’.
First Doctor Who, William
Hartnell -- scarier than any
‘Virgin Media has listened to concerns raised by BBC Worldwide about perceived commercial endorsement by a BBC brand relating to the recent Virgin Media ad … As a gesture of goodwill, Virgin Media has agreed to withdraw the ad and BBC Worldwide is satisfied that the issue has been addressed’.Merpel thinks Virgin Media has been let off lightly here and wonders whether that company -- which seems so comfortable in using iconic allusions to the intellectual property of others -- will now be amenable to the honest use in the course of trade of the word 'virgin' by others.