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"Floss" Emote in action |
Last month, the company Epic Games was
sued by three celebrities for reproducing in their video game what the claimants
argue to be their dance moves. Since
then, the question of copyright in dance has been the subject of much
attention. Whilst most experts have cast their doubts on the success of the
Fortnite cases (here),
this Kat is inclined to think that the three claimants may still have a shot
(considering past US precedents).
A
little bit of context about Fortnite
It all starts with a very popular game
called Fortnite
designed and produced by the company Epic Games. Fortnite is a
collaborative video game whose aim is rather simple: escape to a desert island
or win battles. Since its release in 2007, Fortnite has been, well, an epic success.
This success can be attributed, in
part, to the price of the game: it is free to play. The game producers generate
money by selling players the option of improving their character’s appearance
by purchasing outfits or accessories in the
game’s store. These add-ons go by the name of ‘skins’
in Fortnite parlance.
These pay-as-you-play extras can also
come in the form of dance moves that a character will be able to perform on
demand during the game. These optional dance moves are called ‘emotes’, and retail
for $8 each (approx. £6). With players spending between $50 (approx.
£31) and $80 (approx. £62) on average per year on these add-ons, there is definitely
money to be made from virtual dancing.
But for such emotes to be
commercially attractive, they would need to reference famous and distinctive
moves. Emotes would have to be a little ‘funkier’ or more fashionable than banal
gestures, such as a ‘high five’. This is probably why the designers of Fortnite
have started selling emotes that imitate or invoke trendy dance routines.
The claims of copyright infringement
This brings us to the three
claims of copyright infringement filed against Epic Games, before the District
Court of California (US) (here).
Terrence Ferguson is a rapper
better known by his fans as ‘2 Milly’. Ferguson claims to have created a simple
and short dance routine, which we will call the ‘Milly Rock’ (see here and here for performances
of the ‘Milly Rock’; for the claim see here).
Ferguson claims that Fortnite reproduced his choreography under an ‘emote’
called ‘Swipe it’ (see here
for the emote in action).
The second infringement claim was
filed by actor Alfonso Ribeiro (here).
Ribeiro is best-known for his role in the 1990s series “The Fresh Prince of Bel Air,”
in which he played the character of Carlton. The character of Carlton is famous
for performing a quirky and distinctive dance, which ended up bearing his name
(i.e. “the Carlton dance”, here).
More recently, Ribeiro has performed this dance routine during his appearance
on the show Dancing with the Stars
(here) and on the Graham Norton Show
(here).
Ribeiro alleges that Fortnite
reproduced his choreography in an ‘emote’ called ‘Fresh’ (see here for the
emote in action). The name itself appears to reference the series and
Fortnite’s website actually acknowledges that their emote was indeed inspired
by the Carlton Dance (here).
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Left: Fortnite emote, Right: Ribeiro performing on Dancing with the Starts |
The third claimant is Russel
Horning, better known as the Back Pack Kid. Horning was not really known to the
public until his performance of a dance routine called the ‘Floss dance’, which
made the buzz shortly after it aired on live TV (see here and here for
performances of the Floss Dance). Horning also filed for infringement, after
the emote ‘Floss’ appeared on Fortnite (see here for the
emote in action).
The strength of the claims
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Horning performing the "Floss dance" |
Choreographic works have been recognized
since 1976 as a stand-alone category of protected copyright work under US law (17
U.S. Code § 102, see here
and here).
Like any other authorial work, a choreographic work must be original and fixed
for copyright to subsist. The fixation requirement can easily be met by filming
the dance or by writing it down using dance notations. Prima facie, all three
claimants hold a reasonable claim at securing copyright protection as far as
these requirements are concerned. But…
Authorship and Ownership?
To bring proceedings for
infringement, one needs to own the rights in the work. In this regard,
Ribeiro’s claim may be the weakest of the three because his dance routine was
created during the production of “The Fresh Prince of Bel Air” series. It may
be that his performance of the “Carlton Dance” is the result of instructions he
would have received from the set director or the producer. If this is the case,
the “Carlton Dance” would be seen as the director’s or the producer’s creation rather
than that of Ribeiro’s (applying the “master mind” test outlined in Aalmuhammed
v Lee, 202 F. 3d 1227 (2000)
1233).
Additionally, it may have been a
contractual condition of Ribeiro’s employment by the producers of the series
that all and any intellectual property he might generate during his performance
as ‘Carlton’ be assigned to them. Even in the absence of such a contractual arrangement,
the doctrine of work-for-hire may still apply. According to this doctrine, any
work created for the purpose and in the course of employment would be owned by
the employer not the employee (US Title 17 Section 101, here).
Finally, Ribeiro himself
explained in an interview that he was inspired by earlier dance performances by
Eddy Murphey (here),
Courtney Cox and Bruce Springsteen (here) in coming
up with the Carlton Dance (here).
This may undercut his claim to authorship in the work that he registered,
insofar as the choreography may be viewed by a court as either derivative or
simply unoriginal to receive copyright protection.
But…Building blocks?
We now come to the main weakness
affecting all three claims: the very short length of the dance routines in
dispute. This will become a problem in comparing the choreographies registered
by the claimants to their corresponding emotes to gauge their similarity
according to copyright law.
A court may rely on a range of
tests or means to compare the claimant’s work to its alleged copy. This
assessment will invariably include quantitative
and qualitative comparisons with the
creative works at hand. This entails asking: what and how much of the
claimant’s work was borrowed [= quantitative assessment]; and, within what is
deemed to have been borrowed from the claimant’s work, what is protected by
copyright [= qualitative assessment]?
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Addressing the first step is
fairly straightforward considering that the claimant’s works were reproduced in
full in the video game. The emotes are identical copies of the choreographic
works. This brings us to the second step of the test: what has been reproduced?
Upon closer look, the claimant’s choreographies seem to feature only two or three
steps, depending upon how the routines are dissected. Further, taken
individually, these individual steps can be described as common place or banal.
This observation may lead a court to conclude that, although Epic Games
reproduced the entirety of each dance routine, the latter do not attract
copyright protection in the first place because ruling otherwise may extend copyright
to single moves.
The argument for denying
infringement is based on the settled principle that short copyright works or
short excerpts of copyright works, such as steps in a choreography or words in
a poem, cannot attract copyright protection on their own. The rationale behind
this limitation is to ensure that the “building blocks” of creative expression
are not unduly appropriated via copyright.
But…there is a fighting chance!
That said, the judicial
interpretation of similarity in the context of infringement is notoriously
unpredictable. This is where the claimant’s fighting chance of winning their
respective cases rests.
First, courts have developed
different variations on the similarity test outlined above, which may each
yield a different result as to infringement, including one that is favourable
to their interest. For instance, capturing the “total concept and feel” of a
dance by reproducing what may otherwise be perceived as basic or uncreative
elements may nevertheless suffice to rule for infringement (see Roth Greeting Cards v. United Card Company, 429 F. 2d
1106 - Court of Appeals, 9th Circuit 1970). In Roth Greeting Cards, the
Court decided that the defendant had infringed the copyright covering the
greeting cards of the claimant because “the characters depicted in the
art work, the mood they portrayed, the combination of art work conveying a
particular mood with a particular message, and the arrangement of the words on
the greeting card”, were substantially similar (at 1110). Applying
this this approach to the Fortnite cases, it is not totally unreasonable to
conclude that the emotes reproduce the “total concept and feel” of the three
choreographies in dispute.
Second, the outcome of the test
chosen by a court will also depend on how the choreographies are dissected by
the court, and whether they will be perceived as more sophisticated than three
basic steps strung together.
It should be noted that there is
little precedent for copyright infringement in choreographic works in the US.
This gives the claimants a more open field to argue that the distinct nature of
their respective choreographic works, combined with the ease by which they may
be appropriated by game designers, justifies granting copyright protection to very
short works of dance and/or sanctioning very short reproductions of these works.
In fact, a decision by the Second
Circuit Court of Appeal, known as the Nutcracker
case, may lend support to the three celebrities’ claims in this regard ( Horgan
v. Macmillan, Inc., 789 F. 2d 157 - Court of Appeals, 2nd
Circuit 1986). In the Nutcracker case, the Court ruled that still
photographs taken during the performance of a ballet can infringe the copyright
held in that ballet (at 163).
The Court ruled that:
“A snapshot of a single moment in a dance
sequence may communicate a great deal. It may, for example, capture a gesture,
the composition of dancers' bodies or the placement of dancers on the stage.
[…] A photograph may also convey to the viewer's imagination the moments before
and after the split second recorded.” (at 163, per Chief Justice Feinberg)
This approach notes the
distinctive nature of choreography and suggests, accordingly, that extremely
short reproductions of a choreographic work, capturing what in effect is a
single step performed by one or more dancers, might suffice to infringe
copyright.
Considering the above, this Kat
is inclined to think that the performers have a fighting chance to win their
case and chart new territory for the copyright protection of dance.
US copyrigtht office denied registering a copyright to Mr. Alfonmso Ribeiro:
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